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Home  ›  What Is It Called When You Buy A Product And Money Goes To Charity

What Is It Called When You Buy A Product And Money Goes To Charity

Written By Tuesday, May 3, 2022 Add Comment Edit

Brand that engages firms to eliminate HIV/AIDS in Africa

Production Red
Product Red.svg
IPhone 11 RED.jpg

Product Cherry-red edition of iPhone 11
Product type Brand
Owner Red (Ane Campaign)
Introduced 20 January 2006; xvi years ago  (2006-01-20)
Markets Worldwide
Website carmine.org

Product Scarlet, stylized as (Product)Cherry-red or (Product)RED, is a licensed make by the visitor Carmine, stylized every bit (Ruby-red), that seeks to appoint the individual sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini (formerly Swaziland), Ghana, Kenya, Kingdom of lesotho, Rwanda, South Africa, Tanzania, and Republic of zambia.[1] It is licensed to partner companies including Apple Inc., Nike, American Limited (UK), The Coca-Cola Visitor, Starbucks, Converse, Electronic Arts, Primark, Caput, Buckaroo, Penguin Classics (UK & International), Gap, Armani, FIAT, Hallmark (US), SAP, Beats Electronics, and Supercell. The concept was founded in 2006 past U2 frontman and activist Bono, together with Bobby Shriver of the 1 Entrada and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money.

Every bit part of a new business model, each partner visitor creates a product with the Product Red logo.[2] In render for the opportunity to increment acquirement through the Product Red license, up to 50% of profits gained past each partner is donated to the Global Fund.[3] As Product Cerise is endemic past Cerise, a portion of the contributions received from the partner brands is assigned as profit. Such an affiliation of humanitarian assistance and for-turn a profit businesses is one example of "upstanding consumerism".

In 2012, Ane Campaign caused Red equally a division of One.[4] Both organizations were co-founded by Bono and Shriver.[5]

Since 2020, Product Cherry has been used in the global fund to combat the COVID-19 pandemic.

The Global Fund [edit]

Created in 2006, the Global Fund to Fight AIDS, Tuberculosis and Malaria support big-scale prevention, treatment and care programs for these three infectious diseases.[vi] Today, xx percentage of all international funding for HIV/AIDS-related programs, 69 per centum for tuberculosis, and 65 per centum for malaria worldwide comes from the Global Fund.[vii] The concept of "functioning-based funding" is central to the organization and only those grant recipients who can demonstrate measurable and effective results from the monies received will be able to receive continued financing.[8] All of the funds generated by Red partners and events goes to Global Fund programs that provide medical care and back up services for people affected by HIV/AIDS in Africa. No overhead is taken by either Cherry-red or the Global Fund. Ruddy is the largest private sector donor to the Global Fund, and has generated over $600 1000000 for HIV programs in Africa as of July 2019.[9] In Nov 2013, Jony Ive and Marc Newson hosted an sale at Sotheby's to raise millions for the fund.[ten] [11] The issue was attended by major celebrities including Bono, The Border, Hayden Panettiere, and Courtney Honey.[12]

Products [edit]

A Product Red iPod Nano, i of the products included in Product Red

Products include:[13]

  • Bugaboo International. A pattern company that makes pushchairs for infants and toddlers. Bugaboo contributes one% of its full acquirement to The Global Fund.[fourteen]
  • American Limited Scarlet card. Launched in 2006. 1% of spending is donated to the Global Fund.[xv]
  • Gap sells a line of trade including T-shirts, jackets, scarves, gloves, jewelry, bags, and purses. Gap donates 50% of all Production Red profits directly to the Global Fund.[16]
  • Converse is selling a shoe made from African mud textile.[17]
  • Giorgio Armani has announced a line of Emporio Armani products that include clothes, jewelry, perfume, and accessories. twoscore pct of the gross profit goes to the Global Fund.[eighteen]
  • Motorola has announced special editions of their Slvr, Krzr and Razr mobile phones, with a 50% profit of each purchase going to the Global Fund.[19]
  • Canon released a version of their SD990 camera along with a leather example in 2008/2009. Only 500 were produced.
  • The Contained newspaper is in partnership with Product Red. this partnership was launched in May 2006 by publishing a special outcome of the newspaper and 50% of the revenue of this issue was donated to the Global Fund.[20]
  • The Hotel Café tour is presented past MySpace and Product Cherry.
  • Apple Inc. released a special edition iPod Touch fifth generation with a Product Red theme. Subsequently, they take released several Production Reddish devices and accessories. On 29 October 2013, Apple created and donated a one-of-a-kind Red Mac Pro computer which was auctioned by Sotheby's at the Reddish Auction on 23 Nov 2013 for $977,000 (Sotheby's had estimated it would bring $40,000-60,000).[21] A one-of-a-kind pair of solid golden Apple tree EarPods were auctioned for $461,000.[22] Apple tree currently sells a Product Red iPhone XR and claims to have donated nearly $250 million to the Global Fund.[23] The red iPhone 11, the red iPhone SE (2nd generation), the ruby-red iPhone 12, and the red iPhone thirteen are also part of Product Cherry-red.
  • Nike has released a special line of red shoelaces, with the profit going to the charity. Their motto is "Lace up, salve lives."[24]
  • Hallmark has introduced greeting cards that are Production Blood-red.[25]
  • In a partnership with Microsoft, Dell announced that it would industry versions of its computers (XPS One, XPS M1530, and XPS M1330) that would come up with a Production Cherry-red version of Windows Vista Ultimate preinstalled. The company also released a Production Crimson printer.[26]
    • Microsoft would later release the Product Red version of Windows Vista Ultimate equally a standalone product.[27]
  • Girl Skateboard Company released a two-role deck series with a Production Red graphic. A share of the turn a profit goes to the charities.
  • Starbucks participated during their 2008 holiday promotion. For every potable bought on December 1 (World AIDS Day), v pennies went to Production Scarlet. Starbucks too offers the Ruddy Card, and donates five pennies every time the card is used.[28]
  • The Killers write a Christmas song every year, with the latest being "I'll Be Home For Christmas" and a compilation album of all their Christmas singles called "Don't Waste product Your Wishes", in aid of Red. One hundred percent of profits are given to the clemency.[29]
  • Monster Cable made special edition of Beats by Dr. Dre Solo Hard disk drive with name Solo Hard disk drive Product Crimson.[30] [31]
  • Carolina Bucci has created a special edition of her gold and silk Lucky bracelets. fifty percent of the profit goes directly to the Global Fund.[32]
  • Tourneau created two special edition watches, with fifteen% of the retail toll contributed to The Global Fund to Fight AIDS, Tuberculosis and Malaria.[33]
  • Belvedere vodka produces special edition Production Ruby bottles which is designed by South African Artist, Esther Mahlangu. A portion of the gain get to Product Red.[34]
  • Head produces special Carmine tennis numberless as part of the Product Red project.[35]
  • In 2014, U2 released a charity single "Invisible", and a Super Bowl commercial to announce the partnership between Red and Banking concern of America.[36] [37]
  • In 2014, some iOS apps and/or games, such as PewDiePie's Tuber Simulator, Angry Birds, Cut the Rope 2, The Sims FreePlay and Clash of Clans added a Red update for a limited time (November 24 - December vii), in which, the 100% of the money spent on the app or making an In-App Purchase will become to the Global Fund.[38] [39]
  • In 2017, Amazon created a Red limited edition of the Echo speaker to support the Global Fund.[twoscore] In November 2020 a newer version of Repeat Product Red was revealed.[41]

Criticism [edit]

Product Cherry has been criticized for non having an effect proportional to the advertisement investment, for being much less efficient than direct charitable contribution,[42] and for having a lack of transparency with regards to the amount of money going to charity as a percent of every purchase. Some critics argue that a retail middleman between donor and charity is unnecessary; donors should simply requite.[43] For case, some argued that Gap's website encouraged consumption of the products, thus, encouraging companies to use the product for publicity, rather than social responsibility.[44] While Product Reddish has helped give funds and attention to the trouble, it does not form a relationship between the donors and recipients. Scholars argue that this sacrifices the purpose of movements such as Production Red.[45] Jessica Wirgau, a professor at the Virginia Polytechnic Institute stated that, "Red not only misses the opportunity to promote civic engagement with its audition only also ... gives corporations the power to decide which causes should exist supported and to what degree".[45] Some other critique is that Product Red's expansion into traditional fundraising techniques, such equally art auctions, undermines its claim to exist a unlike and more sustainable approach to raising money for AIDS.[46] Other critics have pointed out that its emphasis on funding treatment for AIDS sufferers meant that big amounts of the money will ultimately stop up with pharmaceutical companies "unwilling to distribute their drugs for free".[47] Many charge the entrada of profiting past using diseases as a marketing vehicle,[47] for being "cause branding" rather than corporate social responsibility.[48] In the Stanford Social Innovation Review, Mark Rosenman wrote that it was an "case of the corporate earth adjustment its operations with its central purpose of increasing shareholder profit, except this time information technology is existence cloaked in the patina of philanthropy."[49]

The National Labor Committee for Worker and Human Rights criticized Product Cherry for its links with Gap,[50] which was historically a target of anti-sweatshop activists, although anti-sweatshop organization Labour Backside the Label states that Gap has "come further than many"[51] clothing companies to counter exploitation.[52] Gap's Production Scarlet dress are fabricated in Lesotho rather than China, going beyond the requirements of Product Ruby-red. Labour Behind the Label criticized Production Ruddy for not requiring more measures to protect the rights of the workers who make their products.[51]

Data released in 2007 by Advertising Historic period claimed retail participants in Product Cherry-red including Gap, Motorola and Apple had invested $100 million in advert and raised simply $eighteen million for The Global Fund.[42] In July 2010, however, Cherry claimed to accept raised over $150 million.[53]

In an attempt to combat the critics, especially regarding Product Red's Transparency, around 2008, they implemented a reckoner to show consumers how many doses of handling would be received with the purchase of a Cerise Production.[54] With this, some have stated that, "the campaign offers the illusion of activism without requiring behavioral changes or political engagement". While this critic shows that there are negative aspects of this programme, he likewise states that "it finds a way to generate something positive out of the currently existent organization".[54]

Timeline [edit]

Launch Date Product Blazon Partner Product Proper name Description Corporeality donated to Global Fund (The states$)
Jan 26, 2006 Launch WEF Announcement Product Cerise initiative first announced at the World Economic Forum in Davos, Switzerland. The Global Fund identifies Rwanda as the first country to receive funding from Product Cherry-red.
March 1, 2006 Credit card American Express American Express Red American Limited Red carte du jour launched in the UK. Only Great britain residents with UK bank accounts are eligible. 1% of full spend. Up to one.25% after spend over £5,000.
March xv, 2006 Clothing Gap Gap Red Launch political party in London for the Gap line with 22 folio characteristic in the April effect of Dazed & Dislocated magazine. 50% of profits from sales of Product Red items

[44]

April 3, 2006 Fashion accompaniment Giorgio Armani Emporio Armani sunglasses Metal wrap-around sunglasses (way EA 9285/South) launched worldwide. Available in green, rose, blue, smoke grey, grey and brown, all embossed with the Emporio Armani Scarlet logo. The forked frame arms, bachelor in shades of ruthenium, gunmetal and calorie-free gold, are superimposed on the unmarried lenses. 40% of gross turn a profit margin from sales of all Emporio Armani Ruddy products straight to the Global Fund.[55]
Apr 3, 2006 Shoes Converse Mudcloth shoes Converse Product Cherry express edition Mudcloth trainers, designed by Giles Deacon, are available in the United kingdom and US. v - 15% of net wholesale price
May 15, 2006 Mobile phone Motorola Scarlet Motorola Slvr Reddish Motorola Slvr L7 launches in the UK £x & 5% of every neb
May 15, 2006 Newspaper The Independent
August 2006 Fashion watches Giorgio Armani Emporio Armani sentinel Giorgio Armani's 2d Red production is an Emporio Armani unisex watch (way AR0537/AR0538). It features a large 43 mm stainless steel case with a coin-ridged bezel, a leather strap bachelor in blackness with red contrast stitching, or vice versa, and steel rivets that secure the strap to the case. The large digital dial displays the time in oversized numerals and has calendar, chronograph and timer features with push button controls on the side of the instance. The dial likewise features the Emporio Armani Scarlet logo at 12 o'clock printed onto the dial'due south outer ring. 40% of gross profit margin (come across sunglasses)
September 21, 2006 Newspaper The Independent The Independent printed its second Product Ruby-red special edition, guest-designed past Giorgio Armani. This Red edition includes manufactures from a host of public figures and celebrities including George Clooney, Pecker Gates, Leonardo DiCaprio and Beyoncé. The newspaper's daily features section, Actress, is a 36-page mag for the twenty-four hours and each paper comes with a free Kate Moss poster. All revenue from online sales will be donated to help fight AIDS in Africa. All revenue from online sales.
October 13, 2006 MP3 player Apple Inc. iPod Nano Product Cherry-red Special Edition Ruddy iPod nano which is just available at the Apple Store and the Apple tree Shop website.[56] $x
November 2006 Mobile telephone Motorola Red Motorola Razr US Cellular launched the Ruby Motorola Razr in the United States $17
December v, 2006 Song The Killers (Ring) "A Great Big Sled" The popular indie rock band The Killers release their beginning almanac Christmas single in support of the ruby campaign. Their singles were combined into the album Don't Waste Your Wishes in 2016.
January nine, 2007 Stored-value card Apple Inc. iTunes Product Red Gift Card Gift card for purchases at Apple's iTunes online store, for movies, Tv shows or music. Currently simply available in the US at Apple's online store. 10% ($two.l)
June 2007 Magazine Vanity Fair Bono edits the issue of the magazine, title "The Africa Event", which features a broad array of celebrities defended to issues in Africa (including Barack Obama, Muhammad Ali, Queen Rania Al-Abdullah, Bono, Condoleezza Rice, President George W. Bush, Archbishop Desmond Tutu, Brad Pitt, Djimon Hounsou, Madonna, Maya Angelou, Chris Rock, Warren Buffett, Bill Gates, Melinda Gates, Oprah Winfrey, George Clooney, Jay-Z, Alicia Keys, Iman Abdulmajid, and Don Cheadle.) on a total of twenty dissimilar covers. $five of every subscription to Vanity Fair sold.
September vii, 2007 MP3 thespian Apple Inc. iPod nano, iPod shuffle Product Red Special Edition Cherry iPod nano was available with the 1GB and 2GB iPod Shuffle, and the 8GB and 16GB iPod nano. They were only bachelor at the Apple Store, and Apple tree Shop website.[57] $10 (Nano)
January 24, 2008 Computers/Operating arrangement Dell Inc. + Microsoft Corporation XPS One, XPS 1330, XPS 1530, and AIO 948 Printer Product Red Special Edition; All computers include Windows Vista Ultimate Red[58] Reddish is bachelor with the XPS One (80 dollar donation), XPS 1330 (l dollar donation), XPS 1530 (50 dollar donation), and the AIO 948 (5 dollar donation) 80.00, l.00, or 5.00
November 11, 2008 MP3 role player Apple Inc. iPod Nano Production Red Special Edition Apple announces new iPod nano 4th generation Production Red N/A
Nov 27, 2008 Beverages Starbucks Starbucks Red Sectional beverages Product Red exclusive beverages consisted of Starbucks holiday beverage options including Peppermint Mocha Twist, Gingersnap Latte, and Espresso Truffle $0.05 from every Starbucks Red Exclusive beverage sold through Jan nine, 2009
Nov 30, 2009 Shoelaces Nike Nike Reddish laces Red shoelaces with the slogan "Lace Up. Salvage Lives." Sponsored by footballers Didier Drogba (Chelsea F.C.), Joe Cole (Liverpool F.C.), Andrey Arshavin (Arsenal F.C.), Denílson (Arsenal F.C.), Marco Materazzi (Inter Milan), Lucas Neill (Galatasaray), Clint Dempsey (Fulham F.C.) and Seol Ki-Hyeon (Fulham F.C.) 100%
May 20, 2010 Books Penguin Books Penguin Classics Red Penguin Classics published a set of eight classic novels: The House of Mirth by Edith Wharton, The Turn of the Screw by Henry James, The Secret Agent past Joseph Conrad, Smashing Expectations by Charles Dickens, Notes from Surreptitious by Fyodor Dostoyevsky, Dracula past Bram Stoker, Anna Karenina past Leo Tolstoy and Thérèse Raquin by Émile Zola. 50% of profits
Dec 7, 2011 MP3 player Apple Inc. iPod nano Product Scarlet Special Edition Apple announced an iPod nano 6th generation Product Red, available only through Apple tree's website or an official Apple Store.[59] $13.20[threescore]
Dec 7, 2011 iPad Smart Cover Apple tree Inc. iPad Smart Comprehend Production Cherry Special Edition Apple tree announced the Red Leather iPad Smart cover was to be a role of Product Red.[59] $four.80
August 14, 2012 iPhone Bumper Apple Inc. iPhone Bumper Product Red Special Edition Apple announced the Crimson iPhone Bumper was to exist a function of Product Cherry.[61] $two
September ane, 2012 Alcohol Dais (vodka) Express Edition Product Blood-red Bottle 50% of profits
September 12, 2012 MP3 histrion Apple Inc. iPod shuffle Production Reddish Special Edition 2 GB iPod Shuffle exclusive to the Apple tree Store and Apple Shop website. $4.80[62]
October 15, 2012 MP3 histrion Apple tree Inc. iPod Touch Product Cherry Special Edition Apple announces an iPod Touch 5th generation Production Red available merely through Apple's website or an official Apple Store.[59] $13.20 (64 GB)[63]
Feb 2014 Card reader Square, Inc. Squa(Scarlet) Reader Foursquare releases a special edition carte du jour reader, bachelor on the Foursquare website.[64] $ix.72
2014 Guitar Gretsch Gretsch Red Bono Edition Electromatic Guitar Bono signature edition of the Gretsch G5623.[65] 5% profit
July fifteen, 2015 MP3 Player Apple Inc. iPod Touch (sixth generation) Product Ruby Apple tree announces the iPod touch sixth generation, with a Product Red color choice. N/A
November xviii, 2016 Album The Killers "Don't Waste Your Wishes" The Killers released a compilation of their annual Christmas singles featuring; Elton John, Neil Tennant, Dawes, Ryan Pardey, Toni Halliday, and Jimmy Kimmel.
March 24, 2017 Mobile phone Apple Inc. iPhone 7 and 7 Plus Production Cherry-red Special Edition Apple announces the Special Edition Product Red iPhone vii and iPhone 7 Plus, available through Apple's website, Apple Stores, and other mobile carriers and retailers that carry the iPhone.[66] N/A
Apr 9, 2018 Mobile phone Apple Inc. iPhone 8 and 8 Plus Product Red Special Edition Apple tree announces the Special Edition Product Red iPhone 8 and iPhone eight Plus, bachelor through Apple's website, Apple Stores, and other mobile carriers and retailers that carry the iPhone.[67] North/A
September 12, 2018 Mobile phone Apple Inc. iPhone XR Product Cerise Apple tree announces the iPhone XR, with a Product Cherry colour option.[68] N/A
May 28, 2019 MP3 Player Apple tree Inc. iPod Touch (seventh generation) Product Scarlet Apple announces the iPod bear upon 7th generation, with a Product Red colour option. N/A
September 10, 2019 Mobile telephone Apple Inc. iPhone eleven Product Red Apple announces the iPhone eleven, with a Product Red color option. N/A
2019 Robot Piaggio fast forrad (gita)RED N/A
April 24, 2020 Mobile phone Apple Inc. iPhone SE (2nd generation) Production Red Apple announces the second generation iPhone SE. One of the available colors is a Production Red edition.[69] N/A
September 18, 2020 Smartwatch Apple Inc. Apple Watch Series vi Apple announces the Apple tree Spotter Series 6, with a Product Red color option.[lxx] N/A
October 23, 2020 Mobile phone Apple Inc. iPhone 12 Apple announces the iPhone 12, with a Product Cherry color option. N/A
November 13, 2020 Mobile phone Apple Inc. iPhone 12 Mini Apple announces the iPhone 12 Mini, with a Product Red color option. N/A
September 24, 2021 Mobile phone Apple Inc. iPhone 13 / 13 Mini Apple announces the iPhone 13 and 13 Mini, with a Product Cherry colour selection. North/A
October 15, 2021 Smartwatch Apple Inc. Apple Picket Series 7 Apple announces the Apple Lookout man Series 7, with a Product Red color option. North/A
March 18, 2022; 34 days ago  (2022-03-xviii) Mobile phone Apple Inc. iPhone SE (3rd generation) Product Red Apple announces the third generation iPhone SE. 1 of the available colors is a Product Cerise edition. Northward/A

See too [edit]

  • The Lazarus Issue
  • Cause marketing
  • The Global Fund to Fight AIDS, Tuberculosis and Malaria

Notes [edit]

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References [edit]

  • Tim Weber (2006). "Bono bets on Red to boxing Aids". BBC. Retrieved Feb 26, 2006.
  • Motorola Printing Release Retrieved May xv, 2006.

External links [edit]

  • Official website

Source: https://en.wikipedia.org/wiki/Product_Red

Posted by: villanuevalibler.blogspot.com

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